What is the Stakeholder Recommendation?
In B2B sales, the prospects involved in a deal have a significant impact on your chances of closing a deal. Yet, it can be difficult to identify the right stakeholders to involve.
With Stakeholder Recommendations, Pod recommends key stakeholders who should be involved in a deal to increase the chances of closing it faster. By leveraging machine learning and historical data, it recommends specific individuals based on their profile (such as seniority and title) and their department, giving sales teams a strategic advantage by involving the right decision-makers at the right time.
How does Stakeholder Recommendation work?
Where to find Stakeholder Recommendations?
You'll find the Stakeholder recommendations within the Account 360 space.
In the navigation bar, click on Account 360
Select a specific deal or account you're looking to analyze in the top search menu
Select a Stakeholders tab in the Account 360 menu of options.
Data leveraged
Stakeholder Recommendations pulls from the following data sources:
Historical deal data (active, closed won, closed lost) from your CRM.
Deal fields such as deal size, product type, industry, etc.
Activity data from previous deals, including emails, meeting notes, call logs, and other CRM interactions.
Stakeholder data including titles, departments, and involvement in past deals.
Similar Deals
Pod identifies similar deals by clustering deals based on multiple fields such as deal size, geography, industry, and more. These clusters allow Pod to compare current deals with previous ones that had similar characteristics, providing insights into what types of contacts were effective in closing those deals.
Here's how to make the most of it:
You can filter the list of similar deals to only identify the deals In Progress, Closed Won, or Close Lost
Review the level of confidence - highlighted at the top right of the card
Click on a specific deal to review the details
Stakeholder recommendations
The system provides recommendations for stakeholders who should be involved in a deal based on their profiles in past deals. These profiles include:
Seniority (e.g., VP, Director, Manager)
Title (e.g., Head of Sales, CTO, Procurement Manager) The recommendations are intended to engage decision-makers or influencers who have a proven track record of positively impacting similar deals.
Department recommendations
In addition to individual stakeholders, the tool also recommends departments that should be included in the conversation based on previous deals. For example, if deals in the past were won after involving the IT department, the system will recommend reaching out to key figures in that department.
When do the Stakeholder recommendations help?
Stakeholder recommendations help at several stages of the sales process:
Early-stage deals: The tool helps sales reps understand which types of stakeholders to bring in at the beginning, increasing the chances of deal success.
During deal progression: By continuously monitoring the involvement of stakeholders, the system can suggest adding new decision-makers to accelerate deal closure.
When a deal stalls: If a deal is stuck, the feature can suggest bringing in new stakeholders who played a critical role in similar deals in the past to get it moving again.